Moderated research is when a researcher is present during the session to guide participants, ask questions, and provide support if needed. It’s usually done in real-time, like interviews or focus groups.
Unmoderated research happens without a researcher present. Participants complete tasks or answer questions on their own, often online, at a time that suits them. It’s quicker and works well for gathering insights from a larger group.
In short, moderated is guided, while unmoderated is self-directed.
