Cookie Policy
This website, www.yantu.co.uk (“Our Site”), uses cookies and similar technologies to distinguish you from other users. Please read this Cookie Policy carefully to ensure that you understand it. You are deemed to have accepted our Cookie Policy if you continue to use our website, or if you click to accept Our Cookie Policy.
The cookies used on Our Site are managed by Yantu Limited, which is a company registered in England and Wales under company number 12974146 whose registered office is 320 Firecrest Court Centre Park, Warrington, United Kingdom, WA1 1RG.
All cookies are managed in accordance with the requirements of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and the UK General Data Protection Regulations (GDPR) and the Data Protection Act 2018 as amended.
- What are Cookies
Cookies are small files placed on your computer or device by Our Site when you visit our website or when you use certain features of Our Site. Cookies are divided into “Essential” and “Non-Essential” cookies, Analytical, Marketing Cookies and Third Party Cookies. They may be stored on your computer or device for the duration of your visit or for when you re-visit our website at a later date. The definition of each type of cookie is described below.
- Essential Cookies
Essential cookies are required for the core working of a website and typically don’t require user consent, as they are necessary for the website to operate correctly. Visitors to the site are not able to accept or reject essential cookies as the site is not functional without the use of essential cookies.
- Functional Cookies
These cookies enable us to provide functions on our site, such as remembering your saved preferences, enabling you to log in. These cookies include session cookies, authentication cookies, consent management cookies, and load balancing cookies. They enable us to give you a good customer experience when you visit Our Website.
- Non-Essential Cookies
Non-essential cookies are not critical for the website’s core functionality but are used to enhance user experience, analyze performance, or enable targeted communication. You may adjust your settings to reject such cookies at any time. These cookies include those enabling us to collect data on user interactions with the Our Site which enables us to improve usability and marketing cookies. We will always gain your consent for the use of non-essential cookies.
- Third-Party Service Cookies
These cookies are placed on our website by “Third -parties” with whom we collaborate. These external services which they provide are integrated into Our Website. These cookies are placed on our site by third-parties that provide services to Us and /or to You. Third-party Cookies may be used by advertising services to serve up tailored advertising to you on Our Site, or to provide analytics services to Us. We are not responsible for how these third-party cookies are used by those who place them on Our Site. To find out how these third-parties use your personal data you should review their terms and conditions.
- Cookie Retention
Find below Appendix A, which provides a list of essential and non-essential cookies used on Our Site and their retention period.
- Consent and Control
Before Cookies are placed on your computer or device you will be shown a pop-up box requesting your consent to accept or reject those Cookies. By giving your consent to place Cookies on your device, you enable us to provide the best possible experience and service to you. If you wish you may deny consent for Cookies to be placed on your device, unless those Cookies are strictly necessary Cookies.
- Changes to this Cookie Policy
- We may from time to time update our Cookie Policy. Our changes will become binding upon you from the moment that you use our site as you will be given an opportunity to accept or reject Our Cookies.
- Where there is any conflict between this Cookie Policy and any previous version, the terms of the most current Cookie Policy shall prevail.
- Further Information
- If you would like more information about how We use Cookies, please contact us at:
- Email: [email protected]
- Post: Yantu LTD, PO Box 5650, MANCHESTER, M61 0YJ
- If you would like more information about how We use Cookies, please contact us at:
Appendix A – Cookies and Retention Periods
Here’s a table that categorises essential and non-essential cookies with their name, description, and average retention period:
| Cookie Name | Description | Retention Period | Category |
|---|---|---|---|
| session_id | They are used to maintain the user’s session on the website, allowing smooth navigation without requiring reauthentication. | Session (expires on close) | Essential |
| csrf_token | Provides security by preventing cross-site request forgery attacks. | Session (expires on close) | Essential |
| auth_token | Keeps the user logged in by authenticating their identity. | 1 day to 1 week | Essential |
| cart_id | Tracks items added to the shopping cart during a session. | Session (expires on close) | Essential |
| cookie_consent | This cookie stores the user’s preferences regarding cookie usage. | 1 year | Essential |
| recaptcha_token | They are used by Google reCAPTCHA to distinguish between human users and bots for spam protection. | Session (expires on close) | Essential |
| survey_in_progress | Tracks the user’s progress in a specific survey to allow them to resume later. | Session or 1 week | Essential |
| last_completed_section | Saves the last completed section of a survey to enable resumption. | 1 week | Essential |
| eligibility_check | This cookie stores the result of a pre-screening questionnaire for surveys or services. | 1 day to 1 week | Essential |
| preferred_topics | Remembers user-selected survey categories or areas of interest. | 1 year | Non-Essential |
| ui_theme | This cookie saves the user’s preferred website theme (e.g., light or dark mode). | 1 year | Non-Essential |
| analytics_id | This cookie tracks user behaviour and navigation patterns for performance and analytics purposes. | 2 years | Non-Essential |
| ad_targeting | Collects data to personalize ads based on user behaviour across sites. | 6 months to 1 year | Non-Essential |
| ad_conversion_id | Tracks clicks and conversions from advertisements. | 30 days | Non-Essential |
| fb_pixel | Facebook Pixel is used to monitor ad campaign results and optimize targeting. | 6 months to 1 year | Non-Essential |
| retargeting_tag | Marks users interested in specific surveys or topics for retargeted ads. | 6 months to 1 year | Non-Essential |
| ga | Google Analytics cookie that tracks user behaviour and site performance. | 2 years | Non-Essential |
| _gid | Google Analytics cookie that tracks user behaviour and site performance. | 24 hours | Non-Essential |
| analytics_user_id | Assigns an anonymous ID to each user to track behaviour across sessions. | 2 years | Non-Essential |
| ss | They are used for the functionality of the website’s chat-box feature (if implemented). | Session | Essential if a chat box exists |
| referrer_tracking | Tracks the URL of the referring page to monitor the source of incoming traffic. | Session or 30 days | Non-Essential |
| preferences | Remembers user preferences like language, theme, or location. | 1 year | Non-Essential |
| social_plugin | Enables social media sharing features or integrates social media services (e.g., Facebook, Twitter widgets). | 1 month to 2 years | Non-Essential |
| heatmap_tracking | Records user clicks and scrolls to optimize layout and design. | Session or 1 year | Non-Essential |
| ab_test_group | Assign users to different test groups for A/B testing. | 6 months | Non-Essential |
| newsletter_popup_seen | This cookie tracks whether the user has been shown a newsletter subscription popup. | 1 month | Non-Essential |
| referral_code | This cookie tracks referral links to attribute conversions or rewards. | 30 days | Non-Essential |
| linkedin_share | This cookie tracks the sharing of surveys or research posts on LinkedIn. | 1 year | Non-Essential |
| twitter_engagement | This cookie tracks clicks on Twitter sharing buttons or embeds. | 1 year | Non-Essential |
| JS-Detection | Detects the presence of JavaScript on the user’s browser, often used to enable or disable features based on support. | Session or 1 year | Non-Essential |